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Volvo-Honda Main Showroom Herzliya

Client: Mayer’s Cars and Trucks Ltd.
Interior Design: AR Grinberg Architects Ltd
Photo: Amit Gosher

The façade of the building, which houses the exhibition halls of the Volvo and Honda vehicles, is illuminated by two lighting systems – one for changing colors and the other for white. The main entrance is marked by a light gate, and on both sides there are windows enclosed in lighted boxes.

The entrance of the Volvo Hall features a hospitality area with a wood-like ceiling and warm lighting, giving a pleasant homey feel. Above the bar in the waiting area are suspended hanging decorative lighting fixtures in a metallic finish, inspired by the vehicles. The cars are illuminated by ceiling recessed lighting tracks with adjustable spotlights.

Honda’s display hall is characterized by a ceiling divided into squares with hidden lighting elements and adjustable spots. Accumulated track-lights which create an illusion of detachment from the ceiling are installed in the lower castings. The many vehicles that fill the exhibition hall are illuminated by optimal functional lighting that reflects the vehicle’s branding. For the motorcycle area, black spot lights were affixed to the industrially designed black concrete ceiling to differentiate the car display areas and deepen the vehicle’s character.